According to the latest report by IMARC Group, titled In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,The global in-app advertising market reached a value of US$ 110.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.79% during 2022-2027
In-app, or mobile app advertising, refers to a monetizing strategy that facilitates advertisers to market their products and services on smartphone applications. The mobile app requests an advertisement from the network, which then identifies and delivers the most suitable ad to the user in real-time using an algorithm. Few in-app advertisement formats include banners, interstitials, video units, and rich media ads. In-app ads are more user-friendly than conventional ads, customizable as per the user’s requirements, and provide advanced location targeting features to enhance consumer engagement and retention.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
In-app Advertising Market Trends:
Growing accessibility to high-speed internet and the increasing adoption of smartphones and tablets are driving the market for in-app advertising. The rising inclination towards mobile applications has enabled service providers to promote their products through innovative video ads and generate more quality leads. Furthermore, the extensive adoption of social media mobile applications, along with a growing number of online gaming platforms, further bolsters the market growth. In-app advertisers utilize ad space in mobile-based online games for promotional activities while offering rewards, extended game time, and other benefits. Moreover, the deployment of location-based technology to track customers and advertise personalized content about the products and services available nearby, is also impelling market growth.
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Global In-app Advertising Market Coverage and Segmentation 2022-2027:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.
The report has segmented the market on the basis on region, advertising type, platform and application.
Breakup by Advertising Type:
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
Breakup by Platform:
Breakup by Application:
- Online Shopping
- Payment and Ticketing
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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