Maternity innerwear refers to specialized clothing items designed for pregnant women and new mothers. These items are manufactured to easily fit the changing breasts, baby bump, and overall body size. Maternity innerwear primarily includes shapewear, nursing or maternity bras, camisoles, maternity briefs, etc. Maternity innerwear provides support throughout the pregnancy and offers ease in baby-feeding process. These innerwear items are usually made up of cotton and are available in numerous sizes, styles and colors.

According to the latest report by IMARC Group, titled “Maternity Innerwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global maternity innerwear market grew at a CAGR of around 4% during 2015-2020. Looking forward, IMARC Group expects the global maternity innerwear market to exhibit moderate growth during 2021-2026.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Market Trends:

A significant rise in the demand for nursing-friendly innerwear is primarily driving the maternity innerwear market. Moreover, the improving consumer living standards and growing disposable income levels have led to an increasing willingness to spend on comfortable maternity wear and premium product variants. Besides this, the rising awareness towards the availability of comfortable and affordable maternity innerwear, along with the overall improvement in women’s financial independence, is also contributing to the market growth. Several other factors, including the continual launch of customized product variants and easy availability of these products through expanding online retail channels, are expected to positively influence the global market for maternity innerwear in the coming years.

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Key Market Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Adore Me Inc.
  • FirstCry
  • Fresh Venturz LLP
  • Hennes & Mauritz AB
  • Hotmilk Lingerie
  • Isabella Oliver
  • Seraphine
  • The Gap Inc.
  • Triumph International
  • Wacoal

The report has segmented the market on the basis of type, distribution channel and region.

Breakup by Type:

  • Maternity/Nursing Bras
  • Camisoles
  • Shapewear
  • Maternity Briefs

Breakup by Distribution Channel:

  • Online Stores
  • Offline Stores

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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