The direct carrier billing market expected to grow from US$ 36.1 billion in 2021 to US$ 70.0 billion by 2027; it is estimated to grow at a CAGR of 11.5% from 2021 to 2027.

Over-the-top and mobile gaming is attributing to the growth of the market. The mobile games developing companies are experiencing a tremendous demand for their products and services. Pertaining to the stupendous penetration of smartphones, mobile gaming has become an omnipresent industry worldwide. The gaming market globally has surpassed a worth US$ 150 billion in 2019, with 45% generated from mobile games. In recent years, mobile games account for more than 30% of all app downloads, 74% of consumer spending, and 10% of all time spent in-app. These statistics reflect the demand for mobile games and the continuous surge in penetration of the same. The mobile game players have access to games at all times and are able to purchase several features using various payment channels. The demand for purchasing a gaming feature and adding the price of the feature to the carrier bill is one of the easiest options available to the players. Thus, most of the players in developed and developing countries make use of the same payment channel, which catalyzes the direct carrier billing market

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Direct Carrier Billing Market – Company Profiles

Bango PLC
Boku, Inc.
Comviva Technologies Limited
Infomedia Services Limited
NTH Mobile,
txtNation Limited

The shortage of content over television (TV) and the proliferation of high-speed internet have resulted in a rise in the adoption of over the top (OTT) content in recent times. Smartphones are presently the key platforms for the adoption of OTT contents. The staggering acceptance of OTT services has persuaded many network service providers to accept direct carrier billing as a payment method. This is boosting the direct carrier billing market growth. From the customers’ perspective, the benefit of subscribing to or paying for a feature or media content while offline is generating significant demand for direct carrier billing option. This factor is also acting as a catalyzer to the direct carrier billing market.

Impact of COVID-19 Pandemic on Direct Carrier Billing Market

The COVID-19 crisis had a positive impact on the growth of some sectors such as e-commerce, video-conferencing, and mobile payments. The demand for digital services especially video and audio streaming has grown at a high rate in past few months. Similarly, online app and game purchases have also increased due to most people working from home and staying indoors to contain the spread of COVID-19. However, the decrease in business activities such as partnerships to increase the adoption of direct carrier billing in various countries is anticipated to impact the direct billing platform and service providers expansion growth negatively. Hence, there will be a mixed impact due to which the growth will drop a little in 2020 and 2021.

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Players operating in the direct carrier billing market are mainly focused on the development of advanced and efficient products.

In 2020, Bango announced the expansion of partnership with NHN Corp, the partnership is focused on empowering customers to innovate and gain maximum value from their data.
In 2020, iTaxi launched a new ticketing model supported by direct carrier billing, which enables its customers to charge taxi rides to their postpaid plans with Play. Centili did the technical integration work for this model.

The direct carrier billing market has been segmented as follows:

Direct Carrier Billing Market – by Type

Limited DCB
Pure DCB
MSISDN Forwarding
PIN or MO Base Window

Direct Carrier Billing Market – by

Other Platforms

Direct Carrier Billing Market – by End User

Apps and Games
Online Media
Other End Users

Direct Carrier Billing Market – by Geography

North America
Rest of Europe
Asia Pacific (APAC)
South Korea
Rest of APAC
Middle East and Africa (MEA)
Saudi Arabia
South Africa
Rest of MEA
South America (SAM)
Rest of SAM

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